Event Survey Questions Worth Asking

Which survey questions actually improve matching?

The questions that improve matching all get at the same three things: what an attendee is working toward, where they're stuck, and what they can offer others. That seek/offer signal is what lets you pair people whose strengths answer each other's gaps. Interests and job titles are weak signal by comparison — two people can share a title and have nothing to trade, or share nothing on paper and be a perfect match.

This is why EventIntro's five-question survey asks about goals, challenges, and offers rather than demographics.

Which questions help you run the event?

A few logistics questions earn their place: dietary needs, accessibility requirements, and whether someone is attending in person or remotely. These directly change what you do. The trap is dressing up curiosity as logistics — asking things you'll never act on adds friction to the form and lowers completion, which quietly degrades the data you actually need.

How many questions should you ask?

As few as will do the job — completion falls sharply as a form lengthens, and an abandoned survey produces no signal at all. A handful of well-chosen questions that everyone finishes beats a thorough questionnaire that half the room quits. Optimize for the profile that actually gets completed, not the one that would be ideal if everyone had patience they don't.

Which survey questions should you cut?

Cut anything you won't act on, anything you can infer, and anything that makes a respondent hesitate. Long open-ended prompts early in a form, redundant demographic fields, and "nice to know" questions all cost completion without changing a single decision you'll make. Every question should map to either a match, a logistic, or a follow-up — if it maps to none, delete it.